Lead and live with a greater sense of purpose.

A step-by-step method for rediscovering your core values and integrating them into your personal and professional life.

Free 5-Day Email Program: Discover Your Values

Tired of winging it and hoping for the best?

  • You're struggling to find productive energy, nothing seems to excite you!

  • It feels like you're running a script, and don't know why.

  • You're worried invisible forces are shaping your life, without you realizing it.

  • You're tired of winging your decisions and hoping for the best.

Most of us have at best a vague idea of what our values are. Even if we already believe our choices are guided by our values, we rarely think about them in any structured or intentional way. As a result, we make poor decisions and end up regretting our choices.

Imagine making decisions with confidence

  • You know exactly what choices will give you the greatest sense of purpose and satisfaction.

  • You feel energized by what you do, professionally and in life.

  • You show up authentically in your professional and personal lives, and people respect you for that.

Follow my tested process

Rediscovering your values will help reconnect with your purpose, reignite passion, and find a deeper sense of purpose and satisfaction in work and life.

That's why I've created this free 5-day program: Discover Your Values.

In the course of this program, you'll examine the key moments and decisions that have defined your life to date. You'll analyze and extract the implicit values embedded in those stories. And you'll create a set of principles that will help guide your future decisions.

In Discover Your Values program, you’ll learn:

Lesson 1: How to examine the key moments and decisions that have defined your life to date

Lesson 2: How to identify the implicit values embedded in your stories

Lesson 3: How to choose your top 3 core values

Lesson 4: How to translate your values into a set of guiding principles

Lesson 5: How to take your values for a test drive

Don't worry, I hate spam too, Your email address is safe with me.

What people are saying

"The biggest value that coaching delivers is the ability to create time and space for self-reflection. But George's specific skills combine that reflection with values and principles and provide a set of tools that people can learn to use and generate value in their work over time."

– Colette Alexander, Senior Director of Engineering

"George is good at observing people and assessing what they may need to move forward without telling them directly what to do."

– Jamie Qaiyumi, Co-founder & CXO

"George has been instrumental in helping me find my voice as an executive. I’d recommend him to anyone who feels they need a trusted advisor to help them navigate a leadership role."

– Aaron Snyder, VP of Engineering

"What surprised me the most: how much more I was able to accomplish with George's guidance, and how I started applying what I learned to other areas of my life!"

– Vickie Taylor, LCSW

Still have questions?

Q: HOW SOON CAN I SCHEDULE MY CALL AFTER PAYING?

You'll see my availability and be able to choose a convenient time before payment.

My availability varies from week to week, so if you need support now, don't wait. If you're unable to find a convenient spot on my calendar, email me and we'll work it out together.

Q: CAN I RECORD MY COACHING SESSIONS?

Unless you request otherwise, I automatically record and transcribe all our sessions to help us stay 100% present during the call and not worry about taking detailed notes.

I will happily share both the recording and the transcript with you.

Q: CAN I BRING MY BUSINESS PARTNER(S) OR TEAM MEMBER(S) TO A SESSION?

You're free to share the recordings and transcripts of our sessions with your partners, but our one-on-one call is strictly for me to support you.

If you'd like to discuss group coaching, please email us at support@sudarkoff.com 

Q: HOW DO I PAY FOR YOUR SERVICES?

I accept all major credit cards, Apple Pay, Google Pay, ACH direct debit, and several other options via Stripe.com.

Q: WHAT'S YOUR REFUND POLICY?

If at the end of the call you feel that you have not gotten your money’s worth, let me know and I’ll refund your payment in full.

Now, I totally get that life can get busy sometimes, but if you "ghost" the call without giving me a heads-up, there will be no refund.

Wait, who are you, anyway?

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Hi, I’m George, and I support exceptional and quirky executives who want to lead with a greater sense of purpose and satisfaction.

I’ve distilled 30 years as an engineer, entrepreneur, leader, and a coach to create my method that has one end goal in mind for you… a fulfilling career. You can learn more about me here.

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What do you truly want? Will you find out today, or continue winging it and hoping for the best?