short_logo_blackI help exceptional leaders
achieve a greater sense of purpose
and satisfaction


George Sudarkoff

Executive Coach

My philosophy

The first pillar of my practice is awareness. It is where everything starts. As banal as it sounds, you can't change that which you can't see. But it goes deeper than that.

Most of us are filled with stories we tell about ourselves and our place in the world, and most of those stories are untrue. They give us a very distorted and skewed view of reality. Our natural tendency is to blame, to find the reason we’re not successful. Best case scenario, we blame ourselves: “I’m too direct”, “I let people boss me around“, “I freeze under stress”. With blame, we give away our power and our responsibility to change. Developing greater awareness helps us separate the fiction from reality.

But awareness is not enough. Most people already know what they should be doing, but don't know how to get it done.  Luckily, curiosity—a real-life superpower, and the second pillar of my coaching philosophy—allows you to move past the blame and towards growth and learning.

Last but not least, once you are aware of the problem and know what to do about it, it's time to act. Consistently, and in alignment with your values. Or what psychologists call a valued engagement—the third pillar of my practice. If you've never thought about your values in a structured way, we'll spend some time exploring that area. There's usually a lot to uncover there.

My coaching toolbox

Tiny Habits Coach

Tiny Habits® is a breakthrough behavior change method developed by BJ Fogg, Director of the Behavior Design Lab at Stanford.

MBCT Practitioner

Mindfulness-Based Cognitive Therapy (MBCT) is a modified Cognitive Behavioral Therapy. It incorporates mindfulness practice to help clients identify and modify dysfunctional emotions, behaviors, and negative or irrational beliefs and thoughts. I will teach you how to break away from negative thought patterns that are often the cause of a downward spiral.

ACT Practitioner

Acceptance and Commitment Therapy (ACT) stems from traditional behavior therapy and cognitive behavioral therapy. Clients learn to stop avoiding, denying, and struggling with their inner emotions and, instead, accept that these feelings are appropriate responses to certain situations that should not prevent them from moving forward.

Mindfulness Meditation Coach

Mindfulness meditation is unique in that it helps us become aware of what is already true moment by moment. It teaches us to be unconditionally present with whatever is happening, no matter what it is.